For example, talking about the best karaoke bars in a city is an excellent way to inform and entertain. Or, if your audience is interested in sports, talking about the best sports apps can be an effective way to keep them entertained and updated. Asking the 5 W’s – who, what, where, when, and why – about your audience will help you to decide how to present these types of articles.
Entertaiment is a broad topic, and as such there are many possible articles that could be written. Some of these may be more hard news than others, but again asking the “5 W’s” about your audience will help you to determine how much information to include and what kind of tone to use. For example, if you are writing for an adult audience, you might want to focus on serious topics while with children, a more light-hearted approach might be appropriate.