The clown at your friend’s birthday party, a Broadway show, a stadium rock concert, your friends fighting over the last potato chip–these are all forms of entertaiment. Derived from the French entretenir, meaning “hold together”, entertainment is amusement that comes in many shapes and sizes. We think of theatrical entertainment as shows, visual entertainment as stuff to look at, and audio entertainment as mostly music.
In this article, we’ll look at what a company does when it focuses on entertaiment vs. storytelling and how the best entertainment companies monetize love by building deep affinity. Anyone can tell a story, but only a few can do it well enough to build love. And only the most loving, monetizing entertainment companies survive. (And yes, Disney is one of them). Click here to read the full article.