A number of institutions provide entertaiment, including a multitude of private companies and products that allow an individual to entertain himself or herself. Entertainment is also provided by restaurants that offer food and fun; by museums, art galleries, and other cultural attractions; and by many sports teams and events. Entertainment has the potential to be adapted to any scale, from a one-on-one experience that can be created with pre-recorded media to any type of banquet or party; to performances for thousands. The experience of entertainment is often associated with amusement, but other serious purposes may be served as well. Bates and Ferri (2010) define entertainment as an activity understood objectively, involving communication between text and audience, from external stimulus, that offers pleasure, and requires consumer activity.